To launch the Asus Zen smartphone family, we created a digital brand identity that led to sales of 20 millions phones. Working with renowned instagram artist Robert Jahns and content creator David Sandberg, we designed a distinctive visual language that would define the brand at every touchpoint.
A digitally driven event that was the most successful in Vidal Sassoon’s Hong Kong history. Online registration received over 32,000+ unique views and social posts about the event had a total reach of 7 million. Event participants were given a first-in-class experience with live 3D hair pieces integrated into their new looks.
